How can it help my business?
In the Shop
Display lighting and people produce a high volume of unwanted heat
most of the year and not just in the summer, although this is when
we notice the problem at its maximum nuisance.
If the shop is hot and sweaty the customers will leave and go usually
to Marks & Spencers, where it is always cool & crisp.
We spend millions to attract the customer through the door -
and spend nothing to stop them going straight back out again.
The longer they stay - the more chance you have of a sale.
Clothing shops are particularly affected as no one wants to go
into a small hot changing room to try anything on.
And if they do there is the added problem for the retailer with
the customer's makeup melting and smearing on to garments being
tried on.
The jeweller faces a unique problem with customers' fingers swelling
in the heat. Impossible to gauge a correct ring size, and the risk
of not being able to retrieve a ring from a fat finger, which will
just get fatter the more it is pulled and panic and embarrassment
set in.
And what about your staff - they can not walk out - they
are there all day long, and on their feet. Their discomfort may
lead to irritability towards the customer and their productivity
and attention levels will be greatly reduced, which could take their
eye of the all-important issue of security!
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